Sustainable Silhouettes Ft. Arodhi


Over the course of this year I have consciously cut down accumulating clothes. Now many will think this isn’t a smart move for a “fashion blogger” because new clothes means new posts but for me the need to shift into sustainability was far greater than my love for blogging, OOTDs and making a statement. Besides, its surprising how happy you get, and the number of different outfits you think of, when you remove that constant need to update your wardrobe.

Going into sustainability and ethical fashion also meant one more thing, I no longer wanted to be associated with mass produced fast fashion brands. So, when Krithika of Arodhi approached me for a collaboration I was thrilled because she and her brand have very similar ideals and principles as my blog and we were a perfect fit for each other! ๐Ÿ˜‰

Arodhi is basically a fresh and a small start up by a recent NIFT graduate ~ Kirthana. She and her single tailor anna – Shabeer form the Arodhi team at the moment. She designs single pieces and takes orders on these designs and customizes them and Shabeer brings all her beautiful imagination to life with his impeccable tailoring.


Arodhi literally translates to fulfilling life through art! A design student at heart Kirthana truly fulfills her life and that of her customers with the beautiful silhouettes and patterns she creates for them!

When I asked how she would describe the clothes she made, Kirthana told me she saw Arodhi as a brand which makes garments which are trendy yet very simple and elegant. This is a conscious effort to ensure the women of this generation become ambassadors of our Indian traditional fabrics in styles they are most comfortable in.

It is beautiful that a young girl who has just launched her brand has such a clear beautiful vision about what her brand is and what it should stand for. I consider myself lucky to be getting to interact with such focused and confident women. ๐Ÿ™‚

All clothes in Arodhi are made of organic fabrics which are hand painted/ hand dyed. Each piece is stitched specifically for a client and customized to their needs. The beauty of such small scale boutiques is that more often than not, they practice basic sustainability and ethical fashion without even trying too hard.

Arodhi however wants to take sustainable fashion to a whole new level and they practice it in the truest sense because one can always take back the garments stitched by them when they have had enough of wearing them and Arodhi recycles them into whole new outfits at a very marginal cost! It’s like having one piece of fabric which magically transforms into various pieces of clothing every once in a while! Now how fabulous is that? ๐Ÿ˜ƒ


For showcasing their brand Kirthana sent me this beautiful cream unbleached natural jute dress. It is a pleated dress which has a very easy and relaxed silhouette. These breezy clothes are the kind I find myself levitating towards a lot these days. I think its an age thing. I no longer enjoy wearing figure hugging tshirts,  bodycons and jeans. Many people think these loose fitted clothes are not forgiving and they make one look rounder than normal. Just giving such outfits a try once will dispel such any doubts!


I kept the rest of the look very simple with a pair of golden mojaris and a violet clutch for a pop of color both of which I bought while aimlessly roaming the streets of Udaipur once upon a time.



I am thrilled I get to work with such young upcoming and yet tradionally rooted brands because of my blog. Hope you liked reading through this blog post. Do check out Arodhi on Facebook  and Instagram! Have a beautiful week ahead folks! โค๏ธ

 

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Shop Local!

  • Did you know fashion is the second most polluting industry in the world after oil?
  • Did you know it takes 70 million barrels of oil to produce the polyester used in fabrics each year? Oh and this polyester is non-biodegradableย too!
  • Did you know inย less than 20 years, the volume of clothing Americans trash each year has doubled from 7 million to 14 million tons, which roughly works out to a whooping 80 pounds per person?
  • Did you know stone washing of jeans is done using volcanic pumice stones and when they are used they break down and this waste is dumped in rivers and inhaled by workers in the jeans factory? (Needless to say, these jeans originally manufactured in the United states are now manufactured in developing nations. Cant get their precious water and precious workers in harm’s way can they?)

I din’t know many of these facts until recently and I won’t blame you if you didn’t either! But this is just a minuscule compilation of facts against fast fashion. The kind of resources and the kind of waste the fashion industry is creating has gone unnoticed and hidden from us for too damn long and its time we take a stand!

What do we as people trying to be responsible do about this? Where do we start? There are numerous things you can do to help this planet and I thought it will be a good idea to do a small blog post about each way, and here’s the first way!

Know brands in your city/country which stand for sustainable and ethical fashion

Shopping locally ensures that minimum costs, efforts and pollution have gone into shipping and logistics. It means you are wearing fabrics best suited for your environments. It also ensures you are doing your part to supports artists and craftsman in your city/country!

So this step, as a I realized very late (:|) is very easy in India because we live so close to the fabric produce and the weavers and the tailors. It gets harder in this country because only 3% of all the clothes worn in the United States are made here! :O And needless to say, all ethical brands here charge you an arm, a leg and a kidney for one piece of clothing! A lot of digging and research later I found a great brandย Amour Vertย (Means Green Love in French!) which stands for responsibly sourcing fabric and also plants a tree for every purchase made! What’s better? They don’t kill your bank account for an outfit!

In an attempt to build my wardrobe staples first, I bought this black and white striped tee-shirt. It was more expensive than what you might pay for something similar at a H&M but knowing this is going to last you much much longer makes it worth it.

I paired it with my Nikes tights which I’ve had forever and a pair of trusted converse. I didn’t know what to have in my hand (I feel I need some prop in my hand always! :’) ) and so I went on Pinterest to draw some inspiration and I saw denim jackets look really good with such a look and so decided to have my denim jacket in my hand with no intention of ever wearing it for the look! ๐Ÿ˜›

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The “basic” striped top can be worn in so many different ways. I chose this very basic one because really more than the outfit, the cause (sustainability) and the way to achieve it (shopping locally) is what this post is about! ๐Ÿ™‚

This top is literally 100% made in the United States. It is made of Texas-grown organic cotton. Knitted in Los Angeles. Cut in Oakland. Sewn in San Francisco! Feels like I’m wearing a piece of the west coast on me! ๐Ÿ™‚

If you have navigated through all these photos and reached this point, Congratulations! ๐Ÿ˜› Now I have a question for you! While I was doing my research about locally made brands, one thing which eased my search so much were lists of ethical brands made by so many American and European bloggers. Do you think I should do such a hyperlinked list or an index of sorts of Indian Ethical and Sustainable Slow fashion brands? These lists would ideally include apparel, footwear, accessories and probably bags. Would that be useful to you? Please let me know in the comments below! ๐Ÿ™‚ Have a lovely Sunday and lovely extended weekend to all my friends in this part of the world! โค

Here’s the link to this top :ย https://amourvert.com/products/bria-sleeveless-top?variant=39711722631

This is in no way a sponsored post! I bought this top (for my Birthday :P) and decided to blog and post about it myself!

Onam Special Ft. Mahatriya

Hailing from a city called Palakkad which lies almost on the line dividing Tamil Nadu and Kerala has its own strange perks! We get to celebrate Keralite festivals without looking like a South Indian going on Karva Chauth fasts (er…yes I have some such friends! :P)

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Of Indian Prints and Western Twirls ~ Ft. Tadka by Madhu

My favourite kinda clothes are the ones which resonate Indian but come with a small western twist to them! That’s whyย Madhu’s Tadkaย popped from the hundreds of other vendors on Instagram for me!

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Summer Styles IV/IV – Off to Brunch!

A nice three day weekend only means one thing! A delayed post ๐Ÿ˜†! But this is a good one so I strongly urge you to read on! ๐Ÿ˜‰

Summers are a definite no pants time! Unfortunately there are only so many options when you try to fully remove pants from your outfit equation! So I sat thinking about how I could sneak pants into this look book and lo and behold! ๐Ÿ‘‡๐Ÿพ

PALAZZO pants are the answer to all your sweaty qualms! They are comfy airy and totally fit into our “summer no pant but need something like it” condition! 

I went for the boss lady look and the pictures just don’t tell the whole story of how I was giggling in between each shot! ๐Ÿ˜†

I never usually have the confidence to truly pull off a print on print look but the minute I bought this crop top I knew the abstract patterns and the whites, blues and greys would totally compliment the neat vertical symmerty of these dark blue palazzo pants! 

At last a smile! lol

I absolutely loved the way these pictures have turned out! The blue of the random garage door and the words on it, the casual spread of the dried pink Bougainville and the shadows and sunny spots created by the trees add such a classy charm to the whole setting! Thank you Sneha Chandrashekar (Instagram handle: @purplecurlss) for these spectacular images! ๐Ÿ˜ 

Outfit Details: Crop top – Stay Fabulous (Facebook), Palazzo Pants – Splash, Heels – Gift from a special person from Zara’s โค๏ธ, Watch – Tommy Hilfiger


Though I came a day late the stuff I brought along were pretty latest right!? ๐Ÿ˜‚ Hope you enjoyed this blog post! I’m so bummed it’s the last of the summer look book series because I had soooo much fun creating it. But fret not I have a couple of really cool blog ideas I’ll be working on very soon! So until next time, ciao! โค๏ธ

Summer Style – Part III/IV – Nature Hues

Hi you guys! It feels great to be sticking to a routine and coming back to the blog every Monday ๐Ÿ˜€ wonder how long that’s gonna last for… Anyway let’s fuggedaboudit for a moment now and talk about the next summer styling idea and it is *drumroll* the traditional Salwar/Chudidhar and Kameez! 


The salwar kameez is a traditional Indian three piece suit which has a kameez which is a top that you can equate to a knee length dress and a salwar/patiala pant/Chudidhar which is the pant and a dupatta which is shawl we cover our torso with! 

The Patiala or simply a salwar pant has a lot of gathering and looks great with a short top or a tshirt even! The Chudidhar bottom is comes more like a tightish pant (that’s what I’m wearing in this look!) 

This outfit was infact bought on my birthday! A gift from me to me ๐Ÿ˜› last year! It wasn’t a set when I bought it (just putting that in so you would be like oooh how do you mix n match so well!! Lol!)  

This salwar has Churi sleeves which means the sleeves like the pant has gatherings at the end too! Its pure cotton and feels great to wear! 

Salwars in general are a great option to wear in summer and whenever it’s possible to ditch the dupatta, do it because honestly, minimalism in any which way possible in a 40โ€ขC weather is extremely essential! 


I’m just realizing all the three summer looks I have put together this time are yellow and green hues..er so much for variety! 

i will stand up on the bench and pose. Because I can!


Outfit Details: The whole set – top, pant and dupatta – Fab India, Slippers – Koblerr, Earrings – Kushals


When we did the whole photoshoot for the four outfits I must say this outfit was my least favourite because I was feeling all conscious in it…I know it’s just a salwar! What’s to feel conscious right? So anyway, I was dreading seeing the pictures of this one but I must say this Sneha Chandrashekar knows what she’s doing! Follow her on Instagram where she goes by the handle @purplecurlss! โค๏ธ

That ladies (and the very few gentlemen who read my blog!) brings us to the end of Part 3 of the 4 part summer series! So tell me are you enjoying the looks? Did you try to create a summer look yourself? Comment below cause I would love to know. Have a fabulous week! Bye! 

Summer Style – Part I/IV – Cool and Comfortable Drapesย 

After what seems like the longest break I’ve taken from the blogging world, I’m back with the next post you guys! 

So, before that, tell me..how you been? ๐Ÿ’•๐Ÿ’•didja miss me? Didja think about me? ๐Ÿ’๐Ÿป๐Ÿ‘ธ๐Ÿป๐Ÿ’๐Ÿป a big hug if you did! A big hug if you didn’t too! ๐Ÿ˜‚

Diving straight in, I decided to do a four part post about what to wear this summer  when you decide Pants are not your cuppa! What with the sun scorching, I bet jeans are the last things on your mind. But what are the alternatives you may wonder. Fret not love, for I’m here to show you four cool and easy ways to waltz through summer pants-free! ๐Ÿ˜Š

Part I – The quintessential Six yards

The Saree is the touted to be the most beautiful attire. Drape it well and it can be the most accentuating outfit you’d ever have worn! And that’s why the Saree is my first choice of clothing this summer! 

This beautiful Kota cotton Saree has a funny story behind it! It about a year ago (oh coming to think about it, exactly a year ago!) that I decided to gift my grandmother (let’s call her paati because that makes typing a whole lot easier for me!) a Saree for her birthday. I fell in love with this Saree the instant I saw it because I could so imagine my paati looking cute and bright in yellow and green. Also, I presumed she would love something cool and comfortable like a Kota cotton anyday over a heavy silk Saree. Well I was mistaken wasn’t I! 

Let me continue the story after the next image! ๐Ÿ˜›

So I buy the Saree and take it to her, and my paati being my paati looked at it with a dead pan face (something like this ๐Ÿ˜ถ) and took it. Hahahah! I later realised she wanted a silk saree as it turned out that I wasn’t alone in thinking cottons would be what she needs. So one year later, this saree was still new and unworn and I shamelessly went and borrowed it back from her for the shoot! Yup thaaat’s me! Happy and shameless! 

And that’s exactly what I seem to be happily declaring to the world in the next picture! Lol!) 

Cotton sarees in general and good Kota sarees in particular weigh almost nothing! So take out your mom’s or maybe even your paati’s saree out and take it for a spin this summer! 

Outfit Details: Kota Saree – Shilpi (Chennai), Readymade blouse – RmKV (Chennai), Necklace – Gift, Footwear – Koblerr (Chennai) 


These pictures were taken by the awesome Sneha Chandrashekhar! We did all four outfits in one shot and they have all come out so well that it’s making me exercise so much self control to not release all of them in one go its not even funny anymore! โ˜น๏ธ Thank you Sneha for ensuring I’m spoilt for choice!  (follow her on Instagram @purplecurlss) 

That’s all from me this week! I promise I’ll be regular (atleast till this series is done with!) with a new post coming out every Monday! See ya! โค๏ธ