It amazes me that I am back to do a blog post in such quick succession! #proudmoment ! So I recently went on a 10 day trip to Europe and I did it with a just a carry on and like all bloggers do, I had to be extra and blog about it! So here we are!
Over the course of this year I have consciously cut down accumulating clothes. Now many will think this isn’t a smart move for a “fashion blogger” because new clothes means new posts but for me the need to shift into sustainability was far greater than my love for blogging, OOTDs and making a statement. Besides, its surprising how happy you get, and the number of different outfits you think of, when you remove that constant need to update your wardrobe.
Going into sustainability and ethical fashion also meant one more thing, I no longer wanted to be associated with mass produced fast fashion brands. So, when Kirthana of Arodhi approached me for a collaboration I was thrilled because she and her brand have very similar ideals and principles as my blog and we were a perfect fit for each other! 😉
Arodhi is basically a fresh and a small start up by a recent NIFT graduate ~ Kirthana. She and her single tailor anna – Shabeer form the Arodhi team at the moment. She designs single pieces and takes orders on these designs and customizes them and Shabeer brings all her beautiful imagination to life with his impeccable tailoring.
Arodhi literally translates to fulfilling life through art! A design student at heart Kirthana truly fulfills her life and that of her customers with the beautiful silhouettes and patterns she creates for them!
When I asked how she would describe the clothes she made, Kirthana told me she saw Arodhi as a brand which makes garments which are trendy yet very simple and elegant. This is a conscious effort to ensure the women of this generation become ambassadors of our Indian traditional fabrics in styles they are most comfortable in.
It is beautiful that a young girl who has just launched her brand has such a clear beautiful vision about what her brand is and what it should stand for. I consider myself lucky to be getting to interact with such focused and confident women. 🙂
All clothes in Arodhi are made of organic fabrics which are hand painted/ hand dyed. Each piece is stitched specifically for a client and customized to their needs. The beauty of such small scale boutiques is that more often than not, they practice basic sustainability and ethical fashion without even trying too hard.
Arodhi however wants to take sustainable fashion to a whole new level and they practice it in the truest sense because one can always take back the garments stitched by them when they have had enough of wearing them and Arodhi recycles them into whole new outfits at a very marginal cost! It’s like having one piece of fabric which magically transforms into various pieces of clothing every once in a while! Now how fabulous is that? 😃
For showcasing their brand Kirthana sent me this beautiful cream unbleached natural jute dress. It is a pleated dress which has a very easy and relaxed silhouette. These breezy clothes are the kind I find myself levitating towards a lot these days. I think its an age thing. I no longer enjoy wearing figure hugging tshirts, bodycons and jeans. Many people think these loose fitted clothes are not forgiving and they make one look rounder than normal. Just giving such outfits a try once will dispel such any doubts!
I am thrilled I get to work with such young upcoming and yet tradionally rooted brands because of my blog. Hope you liked reading through this blog post. Do check out Arodhi on Facebook and Instagram! Have a beautiful week ahead folks! ❤️
Why hello there! It has been a while isn’t it? Quite a while infact…201 days to be precise! In between my last post and this one I quit my job, I got a husband and I moved cities! 😀 So this new hello comes all the way from Los Angeles! An Indian at heart, figuring her way through the Hollywood city would be an apt description of me now! 🙂
This move has been the biggest one for me so far! Married, living with A BOY! (:O) and thousands of miles away from where and with who I had spent the first two and a half decades of my life! The settling in and figuring out a pattern and setting a routine took me more than a couple of months but that just doesn’t justify a 6 month gap of no blogging!
Well I do have a reason for that, just hear me out! 🙂 So in the first month of arriving here, I was so pumped and kicked about the fashion scene here, about all the clothes I could buy and styles I could create for my blog, (I even wrote a couple of blogs – they are still in my draft) about the amazing clothes I was generally going to own and so on until I went to a mall.!!! *insert dramatic drumbeat music* So this was an outlet mall where you get top brands at heavily discounted prices and each shop I entered into was more chaotic than the previous one. There were clothes strewn around and girls going bonkers throwing them about and treating them like trash (which I later realised was where those clothes belonged in the first place….especially clothes of some shops we can call Always22 and NotH&NotM? 😉 ) I am not going to lie, I did buy a couple of clothes in that mall that day, but the overall experience left me quite disgusted and far from what I expected to be honest.!
Till then though, never a great fan of fast fashion, I hadn’t seen its impact in the true sense. In fact, I have styled clothes from these brands in the past because I just didn’t care about the larger issue at hand. Up until that point I had just seen this video of John Oliver about the issues of fast fashion and din’t know much else about it. But the day after I was back from the mall (we all need one night’s sleep to figure out what we are feeling and figure out our plans of action don’t we? :)) I sat down and started reading articles and seeing videos on the impact of buying cheap clothes going regularly on sale was having on our planet and I was quite shocked. This is NOT how it should be! This is absolutely not what I should be standing for!
So for the first time since I started blogging, I had purpose! A new found sense of why I should blog. The first ever cause I felt the need and motivation to associate my blog with! The very drive I needed to renew and up my blogging game. Henceforth this blog is going to be all about Ethical fashion – ethically sourced, ethically made and fairly traded fashion.
In the upcoming posts please expect to see brands (Indian and American) which support ethical fashion, the various vices of fast fashion analysed one at a time and tips and tricks to adopt responsible fashion without burning a major hole in your pocket.
I intend to slowly change my wardrobe and your views on fashion and what better way to do it one outfit and one blog post at a time right? 🙂 This post is interspersed with this beautiful swing dress I got from Mogra Designs in India. Mogra was one of the very first brands I noticed who paid so much attention and love to painstakingly source their materials and have mentioned in detail about the care and attention they give to their weavers and artisans and about fair pricing their products. This whole blog post was to sort of warm you up to the idea of ethical fashion and not a brand feature and so I used this beautiful dress I already had for this post.
The more I read the more I realized fast, mindless and cheap fashion does nothing good to you, to the artist creating it or to the environment and it is just not worth it! This is a change which is not going to easy, let me not kid myself, and definitely not going to be instant! I am still probably going to style that ethically bought t-shirt with my Zara skirt, or that beautiful handmade dress with a Forever 21 bag (I am NOT going to shy away from the things I already own!) but I am going to be mindful of my choices and purchases in future! Are you with me on this mission? 🙂
Before I sign off, here are some interesting articles and compelling images which might just urge you to join me!
Now that the caption got you all curious, let me tell you this post has nothing to do with cooking, it has nothing to do with drinking and no! it has nothing to do with creative naming either (though I must say I’m mighty proud of “Tadka Martini” Patent material right? Loljk!)
Hailing from a city called Palakkad which lies almost on the line dividing Tamil Nadu and Kerala has its own strange perks! We get to celebrate Keralite festivals without looking like a South Indian going on Karva Chauth fasts (er…yes I have some such friends! :P)
Hola dearies! Happy yappy Monday to you all!! Do I sound too excited on a Monday? That is ONLY because I have an awesome post in store for y’all! :*
A little back story before we dive right into the post. A week back I was thinking what my next post/theme/couple of posts was going to be and just when an idea was forming in my head my sister told me she and her friend would shoot with me as well! Two cuties who look like a million bucks in just about anything they wear on my blog? I’m on!
So the Concept of the next four posts isss……1 2 3 4! Confused? That’s One Theme, Two Staples, Three Girls and Four Seasons!! Ta-daaaaah! So its basically seasonal transitions of the same staple outfit. (Sonam Naidu..You remember you asked me to do this long ago with my red skirt? Thanks babe ❤ You inspired me!) So I will be showing you guys how to wade through the four seasons in a staple maxi skirt, my sister in pants and Sandhya in a dress! *So excited I could dieee*
So this post is all about Summer! Summer is all about the beach and bright and light colors and that’s what we went for indeed!! 😀
First up, Sandhya’s Look
Firstly, lets all step back for a moment and admire this cutie…now lets proceed to the look. Ha! So we decided to keep Sandhya’s beach look very simple with this thin cotton brightly colored almost spaghetti strapped dress. She chose to pair it with these open gladiators which look elaborate and simple, dressy and laid back at the same time! Simple airy dresses like these scream summer and we love that! Dresses are also easily transitionable and you’ll see why we need that next week 😉 (Suspense and all!! :P)
Next, Anusha’s Look
Anusha look like a pretty picture in these comfy as hell palazzo pants and this lacy spaghetti top. Palazzo are one more piece of outfit which define sweaty summers and she sure was uber-cozy in them! She finished her look with these open flats and a pair of blue aviators!
And finally, Shilpa’s Look (yes mine!)
I bought two maxis recently (like at last!!) and the minute I saw this coral one I knew this is exactly how I wanted to style it! This orange shirt and coral skirt combination almost give it a maxi dress like feel and knotting up the shirt made me feel breazy in my tummy and I loved it! (Lol!) I finished this look with these pretty F21 turquoise beads and I was pretty pleased with myself for thinking up of that color combination! (not at all pompous! Nope!) I also wore these cool blueeye collection beaded bracelet (birthday gift from *wink wink*) and my lazy flip flops to complete the look.
As I’m finishing this post I realise I’m running so late to work! So this is where I sign off peeps! Next week we three will show you how the same three staple outfits can be worn for spring! (Also, I just realised, I should have totally gone spring first and then come to summer isnt it?) Excited? Oh I sure am! Hope you enjoyed this post! I’m yapping too much today! Have an amazing week ahead! Love you! Stay Happy!! ❤ ❤ !!