Sustainable Silhouettes Ft. Arodhi


Over the course of this year I have consciously cut down accumulating clothes. Now many will think this isn’t a smart move for a “fashion blogger” because new clothes means new posts but for me the need to shift into sustainability was far greater than my love for blogging, OOTDs and making a statement. Besides, its surprising how happy you get, and the number of different outfits you think of, when you remove that constant need to update your wardrobe.

Going into sustainability and ethical fashion also meant one more thing, I no longer wanted to be associated with mass produced fast fashion brands. So, when Krithika of Arodhi approached me for a collaboration I was thrilled because she and her brand have very similar ideals and principles as my blog and we were a perfect fit for each other! 😉

Arodhi is basically a fresh and a small start up by a recent NIFT graduate ~ Kirthana. She and her single tailor anna – Shabeer form the Arodhi team at the moment. She designs single pieces and takes orders on these designs and customizes them and Shabeer brings all her beautiful imagination to life with his impeccable tailoring.


Arodhi literally translates to fulfilling life through art! A design student at heart Kirthana truly fulfills her life and that of her customers with the beautiful silhouettes and patterns she creates for them!

When I asked how she would describe the clothes she made, Kirthana told me she saw Arodhi as a brand which makes garments which are trendy yet very simple and elegant. This is a conscious effort to ensure the women of this generation become ambassadors of our Indian traditional fabrics in styles they are most comfortable in.

It is beautiful that a young girl who has just launched her brand has such a clear beautiful vision about what her brand is and what it should stand for. I consider myself lucky to be getting to interact with such focused and confident women. 🙂

All clothes in Arodhi are made of organic fabrics which are hand painted/ hand dyed. Each piece is stitched specifically for a client and customized to their needs. The beauty of such small scale boutiques is that more often than not, they practice basic sustainability and ethical fashion without even trying too hard.

Arodhi however wants to take sustainable fashion to a whole new level and they practice it in the truest sense because one can always take back the garments stitched by them when they have had enough of wearing them and Arodhi recycles them into whole new outfits at a very marginal cost! It’s like having one piece of fabric which magically transforms into various pieces of clothing every once in a while! Now how fabulous is that? 😃


For showcasing their brand Kirthana sent me this beautiful cream unbleached natural jute dress. It is a pleated dress which has a very easy and relaxed silhouette. These breezy clothes are the kind I find myself levitating towards a lot these days. I think its an age thing. I no longer enjoy wearing figure hugging tshirts,  bodycons and jeans. Many people think these loose fitted clothes are not forgiving and they make one look rounder than normal. Just giving such outfits a try once will dispel such any doubts!


I kept the rest of the look very simple with a pair of golden mojaris and a violet clutch for a pop of color both of which I bought while aimlessly roaming the streets of Udaipur once upon a time.



I am thrilled I get to work with such young upcoming and yet tradionally rooted brands because of my blog. Hope you liked reading through this blog post. Do check out Arodhi on Facebook  and Instagram! Have a beautiful week ahead folks! ❤️

 

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Self Help, Helps Sustain!

Before I start this blog post, I just want to thank God for all the lovely people I have met because of my blog and because of the cause and ideals I am slowly but surely making progress towards. Ever since I started blogging about sustainability in what we wear, everywhere I turn around I see only sustainable brands, ethical bloggers and people who have adopted slow fashion as a form of living and its just so motivating to know this community is not a very small one. Am I experiencing the Baader Meinhof effect (*Baader-Meinhof is the phenomenon where one stumbles upon some obscure piece of information—often an unfamiliar word or name—and soon afterwards encounters the same subject again, often repeatedly.)  Probably, but look who isn’t complaining? Me! 🙂

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So as I had mentioned in my previous post, I am doing a few blog posts on the various ways you can live a little gently, and ease into sustainability in fashion. To take that forward, today I wanted to discuss about stitching our clothes ourselves. Learning to sew your clothes is an important life skill which is not being stressed enough. It means you are taking proactive steps to ensure the clothes you wear have been made ethically and no one has been unfairly exploited in its making. There are two plus one ways of doing this (you’ll see why I didn’t say three in a minute 🙂 )

  1. Source the fabric and sew your clothes. There are countless Youtube and blogging tutorials for literally every piece of clothing you can imagine. So even novices can enjoy stitching if they invest in a basic sewing machine. The least one should know is to do quick fix sew tricks like sewing back a button, or stitching up small holes, etc because that will ensure you don’t end of throwing or letting an outfit sleep in your closet simply because of a small correctable defect.
  2. Take an old piece of clothing and give a fresh spin on it. Now this is a trend I have honestly never tried, but that being said, this is also my favourite genre of videos I love watching on Youtube! This is also the kind of sewing which is popularly seen in the US because there are so many stores where you can get oversized second hand clothes for prices way cheaper than what you might be paying to buy raw new fabric to make them!
  3. The third method is not exactly a self-sewing method, and is popular in India. It is where we don’t stitch our clothes ourselves, but get it stitched through our friendly neighborhood tailor! (Or tailors who literally live in another city if you are a crazy person who is a sucker for good stitching like me :O) When you think about it, even this form of stitching is so much better than fast fashion clothes because you actually know #Whomadeyourclothes and chances are these tailors are well taken care of because of the scale of operations and achievable targets set for them. Stitching blouses and salwar kameez sets are so common in India but many tailors these days are ready and eager for a challenge, so next time try giving your tailor a piece of not very expensive fabric and get your a nice pair of pants or a simple top stitched. You’ll be surprised how customized and one-of-a-kind the end result will look!

I have taken a course on stitching in the past and have made my fair share of clothes and I intend getting back to stitching very soon.

For my birthday this year, a close friend decided to present this beautiful skirt she completely stitched herself! It was such a perfect and thoughtful gift and I was moved by the gesture! When I decided the theme for the current post a few days ago I realized there was no other better way to portray self-sewing than by creating an outfit around this cheerful, floral skirt! I didn’t technically “self-stitch” it myself, I know, but hey showcasing a handmade gift like this makes this whole theme even better! You can thank me later for showing you what best gifts are made of! 🙂

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My friend has used a stretchy synthetic fabric for the skirt which is what gives it its beautiful fall and pleats. Sewing a circle skirt is quite easy (once you get over the weird and rocket science-ish measurement part of course) and I have attached an easy but detailed tutorial of it here!

Sewing can be a lot of fun once you get a basic hang of it and the pieces you sew is going to help you in the path of sustainability because when you put in your hard work to make something this beautiful, chances are, you are going to treasure it, treat it like an heirloom piece! When my dad had a short stint of about a year’s work in Germany before his marriage, he lived with an old grandmother-ly lady there as a paying guest, and as a part gift she made a fully hand embroidered handkerchief for me. Guess where it sits till this day in my house? In our locker with our other valuables! 🙂

After much contemplation I paired this skirt with this maroon top. I was feeling so reluctant to blog about this top because I bought it a couple of years ago from Forever 21! But then I realized sustainability is not about changing your wardrobe overnight but is a gradual process! Also, by throwing out all the fast fashion clothes I own, I am doing exactly what I am trying to move away from ~ cloth waste! So don’t judge me!

I’m going to leave you with a few more images of this beautiful outfit! Hope you enjoy it and get motivated enough to buy yourself a new sewing machine and in case you already have one, I hope I have intrigued you enough to wipe the dust gathering on that thing and start using it! 🙂

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P.S: Oh! And finally, I watched two very powerful documentaries on Netflix recently. The first one was The True Cost which is about the evils of fast fashion, the effect it has on the laborers, the effect to our planet and what marketing strategies these large brands use to make people buy clothes they really don’t need! The other one was more of a lifestyle documentary called Minimalism: A Documentary About the Important Things. Strongly urge you to watch it to understand how liberating minimalism and slow fashion are! 🙂

Thank you as always for reading all the way to the end! Have a great week ahead!

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Shop Local!

  • Did you know fashion is the second most polluting industry in the world after oil?
  • Did you know it takes 70 million barrels of oil to produce the polyester used in fabrics each year? Oh and this polyester is non-biodegradable too!
  • Did you know in less than 20 years, the volume of clothing Americans trash each year has doubled from 7 million to 14 million tons, which roughly works out to a whooping 80 pounds per person?
  • Did you know stone washing of jeans is done using volcanic pumice stones and when they are used they break down and this waste is dumped in rivers and inhaled by workers in the jeans factory? (Needless to say, these jeans originally manufactured in the United states are now manufactured in developing nations. Cant get their precious water and precious workers in harm’s way can they?)

I din’t know many of these facts until recently and I won’t blame you if you didn’t either! But this is just a minuscule compilation of facts against fast fashion. The kind of resources and the kind of waste the fashion industry is creating has gone unnoticed and hidden from us for too damn long and its time we take a stand!

What do we as people trying to be responsible do about this? Where do we start? There are numerous things you can do to help this planet and I thought it will be a good idea to do a small blog post about each way, and here’s the first way!

Know brands in your city/country which stand for sustainable and ethical fashion

Shopping locally ensures that minimum costs, efforts and pollution have gone into shipping and logistics. It means you are wearing fabrics best suited for your environments. It also ensures you are doing your part to supports artists and craftsman in your city/country!

So this step, as a I realized very late (:|) is very easy in India because we live so close to the fabric produce and the weavers and the tailors. It gets harder in this country because only 3% of all the clothes worn in the United States are made here! :O And needless to say, all ethical brands here charge you an arm, a leg and a kidney for one piece of clothing! A lot of digging and research later I found a great brand Amour Vert (Means Green Love in French!) which stands for responsibly sourcing fabric and also plants a tree for every purchase made! What’s better? They don’t kill your bank account for an outfit!

In an attempt to build my wardrobe staples first, I bought this black and white striped tee-shirt. It was more expensive than what you might pay for something similar at a H&M but knowing this is going to last you much much longer makes it worth it.

I paired it with my Nikes tights which I’ve had forever and a pair of trusted converse. I didn’t know what to have in my hand (I feel I need some prop in my hand always! :’) ) and so I went on Pinterest to draw some inspiration and I saw denim jackets look really good with such a look and so decided to have my denim jacket in my hand with no intention of ever wearing it for the look! 😛

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The “basic” striped top can be worn in so many different ways. I chose this very basic one because really more than the outfit, the cause (sustainability) and the way to achieve it (shopping locally) is what this post is about! 🙂

This top is literally 100% made in the United States. It is made of Texas-grown organic cotton. Knitted in Los Angeles. Cut in Oakland. Sewn in San Francisco! Feels like I’m wearing a piece of the west coast on me! 🙂

If you have navigated through all these photos and reached this point, Congratulations! 😛 Now I have a question for you! While I was doing my research about locally made brands, one thing which eased my search so much were lists of ethical brands made by so many American and European bloggers. Do you think I should do such a hyperlinked list or an index of sorts of Indian Ethical and Sustainable Slow fashion brands? These lists would ideally include apparel, footwear, accessories and probably bags. Would that be useful to you? Please let me know in the comments below! 🙂 Have a lovely Sunday and lovely extended weekend to all my friends in this part of the world! ❤

Here’s the link to this top : https://amourvert.com/products/bria-sleeveless-top?variant=39711722631

This is in no way a sponsored post! I bought this top (for my Birthday :P) and decided to blog and post about it myself!