Sustainable Silhouettes Ft. Arodhi


Over the course of this year I have consciously cut down accumulating clothes. Now many will think this isn’t a smart move for a “fashion blogger” because new clothes means new posts but for me the need to shift into sustainability was far greater than my love for blogging, OOTDs and making a statement. Besides, its surprising how happy you get, and the number of different outfits you think of, when you remove that constant need to update your wardrobe.

Going into sustainability and ethical fashion also meant one more thing, I no longer wanted to be associated with mass produced fast fashion brands. So, when Krithika of Arodhi approached me for a collaboration I was thrilled because she and her brand have very similar ideals and principles as my blog and we were a perfect fit for each other! ๐Ÿ˜‰

Arodhi is basically a fresh and a small start up by a recent NIFT graduate ~ Kirthana. She and her single tailor anna – Shabeer form the Arodhi team at the moment. She designs single pieces and takes orders on these designs and customizes them and Shabeer brings all her beautiful imagination to life with his impeccable tailoring.


Arodhi literally translates to fulfilling life through art! A design student at heart Kirthana truly fulfills her life and that of her customers with the beautiful silhouettes and patterns she creates for them!

When I asked how she would describe the clothes she made, Kirthana told me she saw Arodhi as a brand which makes garments which are trendy yet very simple and elegant. This is a conscious effort to ensure the women of this generation become ambassadors of our Indian traditional fabrics in styles they are most comfortable in.

It is beautiful that a young girl who has just launched her brand has such a clear beautiful vision about what her brand is and what it should stand for. I consider myself lucky to be getting to interact with such focused and confident women. ๐Ÿ™‚

All clothes in Arodhi are made of organic fabrics which are hand painted/ hand dyed. Each piece is stitched specifically for a client and customized to their needs. The beauty of such small scale boutiques is that more often than not, they practice basic sustainability and ethical fashion without even trying too hard.

Arodhi however wants to take sustainable fashion to a whole new level and they practice it in the truest sense because one can always take back the garments stitched by them when they have had enough of wearing them and Arodhi recycles them into whole new outfits at a very marginal cost! It’s like having one piece of fabric which magically transforms into various pieces of clothing every once in a while! Now how fabulous is that? ๐Ÿ˜ƒ


For showcasing their brand Kirthana sent me this beautiful cream unbleached natural jute dress. It is a pleated dress which has a very easy and relaxed silhouette. These breezy clothes are the kind I find myself levitating towards a lot these days. I think its an age thing. I no longer enjoy wearing figure hugging tshirts,  bodycons and jeans. Many people think these loose fitted clothes are not forgiving and they make one look rounder than normal. Just giving such outfits a try once will dispel such any doubts!


I kept the rest of the look very simple with a pair of golden mojaris and a violet clutch for a pop of color both of which I bought while aimlessly roaming the streets of Udaipur once upon a time.



I am thrilled I get to work with such young upcoming and yet tradionally rooted brands because of my blog. Hope you liked reading through this blog post. Do check out Arodhi on Facebook  and Instagram! Have a beautiful week ahead folks! โค๏ธ

 

Advertisements

One Tadka Martini please!

Now that the caption got you all curious, let me tell you this post has nothing to do with cooking, it has nothing to do with drinking and no! it has nothing to do with creative naming either (though I must say I’m mighty proud of “Tadka Martini” Patent material right? Loljk!)

Continue reading

Onam Special Ft. Mahatriya

Hailing from a city called Palakkad which lies almost on the line dividing Tamil Nadu and Kerala has its own strange perks! We get to celebrate Keralite festivals without looking like a South Indian going on Karva Chauth fasts (er…yes I have some such friends! :P)

Continue reading

Of Indian Prints and Western Twirls ~ Ft. Tadka by Madhu

My favourite kinda clothes are the ones which resonate Indian but come with a small western twist to them! That’s whyย Madhu’s Tadkaย popped from the hundreds of other vendors on Instagram for me!

Continue reading

Summer Styles IV/IV – Off to Brunch!

A nice three day weekend only means one thing! A delayed post ๐Ÿ˜†! But this is a good one so I strongly urge you to read on! ๐Ÿ˜‰

Summers are a definite no pants time! Unfortunately there are only so many options when you try to fully remove pants from your outfit equation! So I sat thinking about how I could sneak pants into this look book and lo and behold! ๐Ÿ‘‡๐Ÿพ

PALAZZO pants are the answer to all your sweaty qualms! They are comfy airy and totally fit into our “summer no pant but need something like it” condition! 

I went for the boss lady look and the pictures just don’t tell the whole story of how I was giggling in between each shot! ๐Ÿ˜†

I never usually have the confidence to truly pull off a print on print look but the minute I bought this crop top I knew the abstract patterns and the whites, blues and greys would totally compliment the neat vertical symmerty of these dark blue palazzo pants! 

At last a smile! lol

I absolutely loved the way these pictures have turned out! The blue of the random garage door and the words on it, the casual spread of the dried pink Bougainville and the shadows and sunny spots created by the trees add such a classy charm to the whole setting! Thank you Sneha Chandrashekar (Instagram handle: @purplecurlss) for these spectacular images! ๐Ÿ˜ 

Outfit Details: Crop top – Stay Fabulous (Facebook), Palazzo Pants – Splash, Heels – Gift from a special person from Zara’s โค๏ธ, Watch – Tommy Hilfiger


Though I came a day late the stuff I brought along were pretty latest right!? ๐Ÿ˜‚ Hope you enjoyed this blog post! I’m so bummed it’s the last of the summer look book series because I had soooo much fun creating it. But fret not I have a couple of really cool blog ideas I’ll be working on very soon! So until next time, ciao! โค๏ธ

Summer Style – Part III/IV – Nature Hues

Hi you guys! It feels great to be sticking to a routine and coming back to the blog every Monday ๐Ÿ˜€ wonder how long that’s gonna last for… Anyway let’s fuggedaboudit for a moment now and talk about the next summer styling idea and it is *drumroll* the traditional Salwar/Chudidhar and Kameez! 


The salwar kameez is a traditional Indian three piece suit which has a kameez which is a top that you can equate to a knee length dress and a salwar/patiala pant/Chudidhar which is the pant and a dupatta which is shawl we cover our torso with! 

The Patiala or simply a salwar pant has a lot of gathering and looks great with a short top or a tshirt even! The Chudidhar bottom is comes more like a tightish pant (that’s what I’m wearing in this look!) 

This outfit was infact bought on my birthday! A gift from me to me ๐Ÿ˜› last year! It wasn’t a set when I bought it (just putting that in so you would be like oooh how do you mix n match so well!! Lol!)  

This salwar has Churi sleeves which means the sleeves like the pant has gatherings at the end too! Its pure cotton and feels great to wear! 

Salwars in general are a great option to wear in summer and whenever it’s possible to ditch the dupatta, do it because honestly, minimalism in any which way possible in a 40โ€ขC weather is extremely essential! 


I’m just realizing all the three summer looks I have put together this time are yellow and green hues..er so much for variety! 

i will stand up on the bench and pose. Because I can!


Outfit Details: The whole set – top, pant and dupatta – Fab India, Slippers – Koblerr, Earrings – Kushals


When we did the whole photoshoot for the four outfits I must say this outfit was my least favourite because I was feeling all conscious in it…I know it’s just a salwar! What’s to feel conscious right? So anyway, I was dreading seeing the pictures of this one but I must say this Sneha Chandrashekar knows what she’s doing! Follow her on Instagram where she goes by the handle @purplecurlss! โค๏ธ

That ladies (and the very few gentlemen who read my blog!) brings us to the end of Part 3 of the 4 part summer series! So tell me are you enjoying the looks? Did you try to create a summer look yourself? Comment below cause I would love to know. Have a fabulous week! Bye! 

Summer Style – Part II/IV – Beach Vibesย 

Summers, mild ones atleast are associated with the beach! Nothing can beat a cool summer day at the beach and being in a tropical country in general and a coastal city in specific we usually get a lot of Vitamin Sea! This outfit symbolizes beachy vibes for me and once you take a look you’ll agree too! 


Long skirts are the shizz for summer days and the wind beneath (or to be honest in between!) your legs is priceless! 


I paired this dandelion printed skirt with a yellow hakoba (?) top and a last minute addition were these pair of reflector shades which I flicked from a friend who came to help us out with the photoshoot! 


I love the casual vibe of this photoshoot and I had better liked it because I paid the auto driver a good amount to shoot with his auto rickshaw! :/ 


As beachy as this outfit may look, Sneha Chandrashekaran (follow her on Instagram @purplecurlss (yes a double s)) my photographer, stood her ground and flat out refused to do this shoot on the sea shore and I’m glad she thought this was a way cooler idea, it was after way cooler this way, wasn’t it! 


Outfit Details: Top – Splash, Skirt – Stay Fabuluous, Reflector shades – Flicked from friend (she bought it at Forever 21 though!) 


Hope you guys enjoyed part two of the four part series! Excited about the remaining two too! Have a fantastic week ahead! Lots of love